THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE

THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE

EXCERPT FROM THE STUDY

Traditional marketing considers “product” as anything which  can be  offer  in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing clear relevant information can increase the attractiveness of their products. Technology improvements give possibilities  for  decreasing  the  cost of searching, collecting, and disseminating of information from  the  company and from the customers. Buyers can access information instantly, and even virtually test the product, which in traditional  marketing  concept  would  be time consuming. E-commerce changes even the way of delivering the producT. For example a software company can offer the  purchased product to be downloaded directly from their  website after  the payment.  Or  the physical distribution can be replaced with online distribution. This can decrease the overall costs. The possibilities for innovation are also increasing. E-commerce provides better access and  communication  with  customers, which can be used for a better understanding of customer needs and finally offering a product which fully satisfy those.

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